Safe Sleep

Firearm Storage Boxspring

The Challenge

This was a super cool product, we were challenged with creating a logo for a new product that gave the consumer a strong sense of safety. The product is a boxspring that doubles as firearm storage. Being that this was a concept the public is not entirely too familiar with, the challenge was to create a mark that clearly articulated the function and purpose of the product.

The Solution

The whole purpose of this mark was to grab attention, and inform. A red, rounded rectangle provided an eye grabbing pull while the gun helped illustrate the use of the product. A strong and easy to understand mark was developed that clearly depicted the goal of the product.